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You're Not the Only Game in Town
If you're in business, chances are someone else is in the same business as you. And with the internet and social media, even if you live in the middle of nowhere, you're not the only game in town. So how do you stand out without spending a ton of money on advertising? 

Ummm . . . how about the handwritten note?

When we decided to put our house on the market, the reason I picked the Realtor we used was because she always wrote me a note after I did a party for her. Did you follow that? She was the hostess and I was the consultant, and she wrote me a note after each party she hosted (and this is when we thought we were going to live in that house forever). I hired her even though other Realtors were going to give me a better deal because I knew she understood that she wasn’t in the real estate business. She was in the people business.

I was never the only consultant in my direct sales company, and everyone in the company sold the exact same products. Customer service is the only thing that distinguished me from other consultants. The handwritten thank you note was an easy way for me to stand out, and I got referrals as a result of them.

The percentage of sales placed electronically without any interaction between a consultant and a customer is increasing. If I don’t get a thank you note (at the very least an electronic one) from the consultant on whose website I ordered, I will choose another consultant’s website to order from next time. And more importantly, I won’t recommend her to another potential customer or recruit. If she’s too busy to thank me for the sale that didn’t require any effort on her part, I assume she isn't interested in building a relationship with me, and I want to work with people in the people business.

Don't underestimate the power of a handwritten thank you note. Most of the time the recipient won't acknowledge that you sent it (it's weird to thank someone for a thank you), but when she has a need your product or service can fill, you will have an edge over everyone else in town.

Celebrate every day,
Kelly

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