Connect. Encourage. Celebrate.
My Heart Beat's first tagline was celebrate every day because the original cards were about every day moments. The little snippets of time that make up our memories. The things that are often overlooked as celebration-worthy.
I've found from my own experiences and from listening to others, that people save handwritten notes. They tuck them into drawers, tack them on bulletin boards, pile them on their desk and file them in boxes. Sometimes they seek them out when they are feeling nostalgic or sad, and sometimes they just stumble onto them.
People save emails and texts too, but the seeking and/or stumbling isn't as satisfying. Maybe the difference is that you can hold a card or that the handwriting is unique to the sender. Maybe a truer emotion comes through when the note is handwritten. I would much rather go through a shoebox than an inbox when I'm searching for hope. And I would certainly rather look at a bulletin board full of pretty cards and paper than one full of printed emails that look like office memos.
Social media messages and posts are automatically saved. When you write on someone's profile, you can make it so that the whole world can see it. Woo hoo! I knew you could do it. I'm so proud of you. Even if you claim not to like public recognition, you probably still appreciate a social media shout-out. No one can see you blush when you read it. But have you ever scrolled through your profile looking for a post from three months ago? Three years ago? Ugh, it takes so long that most of its power is gone by the time you get to it. When you sift through a shoebox of love, the whole journey is a delight.
Almost all forms of written communication are more efficient than a handwritten note. But I believe that the handwritten note is the most effective way to connect, encourage and celebrate. There is an unexplainable magic about it.
So My Heart Beats new tagline is
connect. encourage. celebrate.
But we still celebrate every day.
Celebrate every day,