Did you know that you can make almost any card a thank you card? It doesn't have to have the words, "thank you" on the front. The words on the front of the card don't define what the card is. The words on the inside of the card do.
This isn't to say that the Happy Mail Collections aren't the perfect cards to send. They can be your go-to cards in almost all situations. But sometimes you want to mix it up. Go crazy. Do something radical.
Those are the times when you can send a card from the She is . . . and the She still is . . . Collections. Choose the one that is the right match for the recipient and for the reason for the note. Don't overthink it though. Your message on the inside turns it into a thank you note.
Send She is a Rock Star to the hostess who was super organized. Send She Leaves a Little Sparkle to someone who referred her friend to you. And Exciting Things Happen Outside Her Comfort Zone is a great choice for a thank you after an opportunity call.
The Badass Collection is a great choice to send to someone who is in fact a badass. Thank her for just being a badass or for hosting a party or giving you a gift. You should probably reserve this collection for people you know well unless you are a legit badass. Then you can send them freely.
The message inside the thank you card follows the same 3-sentence outline whether the outside has the words "thank you" on it or not.
- Reason for the note.
- Something about the gift or act.
- Something complimentary about the person.
If you can reference the words from the front of the card or from the story on the back, great. But you don't have to.
An added bonus about sending a card with a different message on the front, is that the recipient is more likely to keep the card. She might even display it on her desk or a bulletin board. And what's inside that card? Your name--available whenever she needs your product or service.
Celebrate every day,
Fortune is in the follow-up, and the easiest follow-up after a party is a thank you note. If you are a direct seller, send a hand-written thank you note to every guest at a party. It is a welcome gesture and promotes a stronger connection. It isn't unexpected, but it is usually a surprise because the recipient probably doesn't receive very many.
Here is a simple outline for writing a 3-sentence thank you note to a party guest:
- Reason for the note.
- Something about the party.
- Something personal about the recipient.
Here is what the outline looks like in action.
Party Guest Who Ordered
Thank you for coming to Mary's party and for your order. The necklace looked gorgeous on you, it will be the perfect complement to your summer wardrobe.
Party Guest Who Didn't Order
Thank you for attending Mary's party. I enjoyed meeting you, and I hope you had a good time. I look forward to serving you soon.
Thank you for your order. I appreciate and value your loyalty and know that you're going to love that scent. Please let me know if you have any questions about your candles.
Virtual Party Guest Who Didn't Order
Thank you for joining Mary's Facebook party. I hope you had fun learning about the benefits of essential oils. Please contact me if you have any questions and join us in the Facebook group.
Guest at an Opportunity Meeting
Thank you for coming to our information event. I hope you had a good time and learned more about the business side of (company's name). Your attention to detail will make you a perfect fit for our team, and I'd love to help you get started filling up your vacation fund (or whatever her reason is for considering joining).
Cheering for you,
Three sentences is all you need to express a warm and sincere, no-strings thank you.
Celebrate every day,
Sending thank you notes is an excellent cornerstone habit for your direct sales business. Once you make it part of your business routine, it will become part of your brand. And don't you want your brand to be known for excellence? Here is a list of people you can send thank you notes to in your business.
Thank them for their purchase. If you keep inventory, you can tuck the note into their order. If the order is shipped from your company's warehouse, send it the day the order is placed.
2. Party Guests
All party guests should get a thank you note whether or not they purchased anything. If they did purchase, thank them for their attendance and for their purchase. If they didn't, thank them for their attendance. It shows off your professionalism, and if you send it the day after the party, it is a gentle reminder that they attended a shopping event and there is probably still time to order.
Thank them for their time, for introducing you to their friends and for the opportunity for you to do your job (don't say it like that though). Here are sample thank you notes you can send to hostesses.
Thank them for thinking of you and for trusting you. When someone sends business your way, either by giving out your information or by giving you her friends' information, she should be thanked because it means she likes and trusts you. When random people contact you or shop from you, you can say, "who can I thank for sending you my way?" And if you're going to say that, you actually have to thank the person.
5. Potential Recruits
Thank them for their time. Coffee dates, meeting guests and opportunity call listeners should get a thank you note. If you use thank you notes as a business-building tool, it probably won't be the first one they get from you. And if they are shopping for a company or an upline, you'll move to the top of the list because they will know that you are thoughtful, caring and have your act together.
6. Networkers and Connections
While this isn't technically a thank you note, I included it on this list because you should treat it like you do a thank you note. You should send it out shortly after you meet the person, make it about the person and not ask for anything from them.
Thank them for their support. If your upline is supportive, thank her. Yes it is in her best interest for you to do well and she does profit from your efforts, but you profit from your customers' purchases and you don't think it is weird to thank them. If your upline isn't supportive, don't fake it. Just don't send her one.
8. Anyone Who Helped You
Thank them for their help. This list could include the hostess' daughter who entertained the kids at her party, the neighbor who rescued your UPS delivery from the porch when it rained unexpectedly and the Staples guy who helped you figure out the cheapest way to mail surprises to your team. They might not be customers, and you might not profit directly from them, but I bet they will remember that you were appreciative of what they did, and that's probably the kind of person they want to refer to their friends.
9. Your Peers, Home Office Staff and Trainers
Thank them for their support. Your peers will probably become your best friends in your business. You don't profit from each other, but your relationship does help you make money. If they quit, ugh. Make it hard for them to quit. The Home Office Staff is often overlooked, but you wouldn't have a business without them. Thank the consultant service rep who helped you straighten out an order that a customer (or you) screwed up. Thank the field development manager who trained you. Thank the breakout speaker for her speech that was exactly what you needed to hear.
10. Your Business
Thank it for everything. Treat your business like a business partner. Thank it for the money, the experiences, the knowledge and the stuff it gives you. Here are some ideas for how to do this.
Thank you notes are part of your professional brand. You can't overuse them.
Celebrate every day,
The thank you note is the most important note you'll write in your direct sales business, and it is the easiest way to make note-writing a business-building habit. The thank you note can become the gateway to all kinds of notes which will make you stand-out, be remembered and be respected. It is a business tool that can't be overused.
Here are 5 things the thank you note will do for your business.
1. Cause you to feel gratitude.
The simple act of writing a note makes you pause, reflect and give thanks. You're grateful for the person to whom you're sending the note, and you're thankful for the reason why you're sending the note.
2. Make the recipient think about you.
When the recipient reads the note, she will think about you. And because thank you notes have good energy, she'll think positively about you.
3. Measure business growth.
The more your business grows, the more reasons you have to send thank you notes. Getting referrals, receiving sales, making connections and participating in opportunities to share your products and services are all business-building activities. If you set a goal for the number of thank you notes you'll need to send, you'll create more reasons to send notes.
4. They make you stand-out.
There is competition in the direct-selling world. Customers can get the exact same product from lots of other consultants, and they can get similar products from lots of other companies. Replicated websites and packages shipped from warehouses look identical. A handwritten thank you note makes you stand out from everyone.
5. They make you look professional and service-oriented.
When you buy a house, the real estate agent will send you a thank you note. When you make a purchase at a high-end boutique, you'll receive a thank you note from the sales girl. But what criteria determines when a note should be written? Is it the price? The length of the buying process? The amount of personal attention required to get the sale? Why should there be any criteria? What if everyone got a thank you note? What if you made every customer feel valued and appreciated for every purchase?
The thank you note is a time-tested, proven business-building tool that good sales people use. Their connections with their customers are stronger, and stronger connections lead to repeat sales and referrals. In some sales transactions, the thank you note is expected. But there is no rule that says it can't be used for all sales transactions.
Celebrate every day,
Every hostess should get a handwritten thank you note from you (see this blog post if you're not a believer). Writing thank you notes to your dream hostesses is easy, but what about the ones who didn't do anything you suggested, had terrible attendance and/or had low sales? Yep, they should still get a note.
Here is a basic outline for sending a 3-sentence note to a hostess:
- Reason for the note.
- Something about the party.
- Something complimentary about the hostess.
Notice there is not a sentence about buying anything, joining your team, referring anyone to you or hosting again. This is just a thank you note. You can send her a second note or have a follow-up conversation with her about any of those other topics. Thank you notes, like apologies, should stand alone.
Thank you for hosting a party. I had a wonderful time and enjoyed meeting your friends. You made everyone feel at home, and your chocolate cake was to die for.
You're going to be tempted to add more to the ideal hostess' note because you'll want her to book again or possibly join your team, but don't. Send her another note or invite her to coffee or an opportunity meeting.
Thank you for hosting a party. Your friends were so fun, and I love how everyone jumped in and posted. It's such a pleasure to work with someone as organized and excited as you.
The thank you note might be the only tangible connection you have with the virtual hostess. It's easy to loose someone on the internet. A handwritten note means even more when there is no face-to-face connection.
Hostess with Low Attendance
Thank you for hosting a party. I enjoyed getting to know you better and spend time with your friends. I appreciate the opportunity to give personal service and go into detail about the products.
Serve whoever comes to the party. If there is low attendance, be thankful that there is even a party. You have the opportunity to dive deeper into the products and offer very personal service. Your per person sales might be higher in these cases. The hostess might be embarrassed at the turnout, but if you make her feel okay about it, she is more likely to host again than if she thinks you're upset with her.
Hostess with Low Sales
Thank you for hosting a party. I hope you and your friends had a good time. I look forward to the opportunity to answer their questions when I follow up with them.
If sales are low, it could be that the hostess told everyone to just come and not buy anything. Or maybe the guests are thinkers, and they need time to absorb the information and decide what to buy. Or you might have had an off night. But whether the reason, you had an opportunity to practice, and you should be thankful for that.
Hostess Who Was a Disaster
Thank you for hosting a party. I appreciate the opportunity to share the products, and I hope you had a good time.
You might want to really say "thanks for the story to tell my downline," and you can say that to yourself. Some people aren't coachable. Some people are just pains. If you haven't had a disaster hostess, you haven't done enough parties. Thank her and move on.
Celebrate every day,
All thank you notes are important, but if I have to rank the notes you write, the ones to hostesses are the most important. I believe they are an essential tool for a successful direct sales business. Here are six reasons why you should always write a thank you note to your hostess.
1. It's hard to host a party.
A hostess risks rejection. You are trained to handle "no," but she isn't. She just wants to have a fun time and get some free stuff. She's going to go to the path of least resistance and invite the people she thinks will come, and it's hard when even they say "no." Write her a note regardless of how many people come.
2. It's time consuming to host a party.
You might be in and out of the party in an hour or so, but she isn't. You probably told her to personally invite people. That takes time. You probably told her to send reminders, and that takes time. If it's an in-person event, she had to clean her house, stuff her kids in a closet, make food, worry about being judged for what she served and clean up after she kicks out the guest who doesn't know when to leave. Send her a note to thank her for her time.
3. She unwillingly becomes a middleman.
I know you're not expecting her to do your job, and you probably prefer to do it yourself, but she is going to have friends who want to use her as a middleman. Maybe they couldn't come to the party, but they are curious about the product. Maybe they aren't on Facebook, but still want to see a catalog. Despite your best coaching, there are going to be customers who put her in the middle. Thank her for her service.
4. She is your partner for the event.
Some people aren't going to come to the event, but they still might order. You don't have access to them. If you want their orders, she is going to have to touch base with them. She might have to drop off a catalog, take the order over the phone and then get it to you, etc. Send her a note to thank her for her partnership.
4. She gave you access to her friends.
She is the gateway to a whole new group of customers, hostesses and recruits. She trusts you and likes your product enough to introduce her friends to you and to it. Your business is only going to grow if you get new customers. A handwritten note is the least you can do to thank her for the potential for growth.
5. She'll assume the right things about you.
Your hostess is at the top of your list for potential recruits and for future parties. She chose to host a party with you, but it doesn't mean that she is going to choose you again. If you end the party experience with a thank you note, it leaves a lasting impression. When she wants to host one again, you'll be top-of-mind. And if she decides to become a consultant, it will be reasonable for her to assume that you will be a caring, appreciative and supportive upline. Send her a note because you want to fulfill her expectations.
6. It's excellent customer service.
You can't control your hostess, the guests or the party results, but you can control your customer service. And if you have control over it, why wouldn't you want it to be excellent? Send her a note because you are known for your excellent customer service.
Check out this blog post for examples of what to say in your thank you notes to hostesses.
Celebrate every day,
Before you start goal setting, you should begin with making a list of what you're grateful for in your business because everything starts with gratitude. And when you do this, you'll find that it is easier to set goals that you want to stick with. Here are some examples of things to get you started.
- Your team and employees. You might not have an official staff or team, but you have people who have helped you like the kid who showed you tricks on social media.
- Your customers because without them you'd just have a hobby.
- Your cheerleaders who keep you going when you feel like quitting.
- Your upline/mentors/coaches who give you how-tos.
- Money. Even if you didn't make as much as you wanted to, be grateful for the money you did make.
- Knowledge. You learned a lot last year. Some of it was through mistakes and some of it was through classes and workshops. But in any case, your business is that much farther along because of it.
- Connections. You've met people because of your business. You might not have met these people any other way.
- Celebrations. Hopefully you've been celebrating the successes along the way. Cheers to a sale! A special treat for reaching a goal. A dance party for doing something scary and living to tell about it.
- Expanding your comfort zone. You did some things for the first time, and because of that, your comfort zone is a little bit bigger.
- Processes and Systems. You are much more efficient now.
Once you have your list, write your business a thank you letter for 2018. Thank it for the growth, the support the experiences, etc. You wouldn't have had any of those things without your business.
And then, and this is powerful, write a thank you letter to your business for 2019. Write it as if it is the end of 2019. Thank it for everything it has done for you. Be as specific as possible. Dream big. Partner with your business. Let it work for you.
Here is an example of what you can write:
Thank you for our most successful year yet! Thank you for reaching our goal of earning $____ this year. And thank you for allowing me to travel to ___________ and experience ____________.
I also want to thank you for introducing me to the following people. ___________ And for enabling me to learn how to __________________.
Thank you for all the success and milestones such as _______________________. It has been a fantastic year, and I look forward to continuing to grow with you next year.
Celebrate every day,
Being grateful is important. Everything starts with gratitude. I've read from several sources that if you practice gratitude daily, you become measurably happier. You can do this by simply recording five things that you're grateful for every day.
You can do this in a gratitude journal or in your planner. My family has a text thread that we use so that we can share it with each other.
If people are on your gratitude list, you can take it a step further and let them know by sending them a note. Make a list of everyone who helped you with your business last year. The list could include:
- good customers
- customers who referred people to you
- team members
- peers (sidelines, pacing partners, small group challenge members)
- mentors, trainers and uplines
- people outside the industry with whom you networked
- anyone who went out of her way for you
- everyone who cheers you on
Write the note without expecting anything in return. When you thank your hostesses, don't ask them to host again. When you thank your team members, don't ask them to do more than they did or even repeat what they did. The notes aren't about the future, and they aren't about you. They are simply expressing gratitude.
A simple 3-sentence thank you note is perfect:
- Reason for the note
- Something about the gift/act/reason
- Something complimentary about the person
Here are some examples of what this looks like:
To the hostess:
Thank you for hosting a party in 2018. I appreciate your introducing me to your friends so that they could learn about ________. You are so organized and made it super easy for me to do my job.
Thank you for supporting me and my business in 2018. I love how enthusiastic you are about __________ and that you are such an avid user of it. Serving you has been a joy.
To team members:
Thank you for being a part of our team. I love how you stepped out of your comfort zone and your willing spirit. You make being a leader easy.
Thank you for all the help you gave me last year. I appreciate your sharing your wisdom with me, and my business is better because of it. You inspire me to dream bigger.
Make a list of the people who helped your business, and then prioritize the list. Start at the top and work your way down. Do a little here and there when you're waiting in the carpool line or at the doctor's office. Write one or two notes first thing in the morning to get your day started with a wonderful tone. Or block out a couple of chunks of time and write until your run out of time.
Imagine how the recipients will feel when they get a note for just being them. And although the notes aren't about you, I bet you'll love your business a little bit more after each one.
And if you need help, contact me.
Celebrate every day,