Pulse Points is My Heart Beats rewards and referrals program

My Heart Beats Pulse Points, Our Rewards and Referrals Program

I'm excited to announce our new rewards and referrals program called Pulse Points. It is free to join, and you can start earning Pulse Points before you even buy anything.

There are lots of ways to earn Pulse Points: 

  • Creating an account
  • Posting about My Heart Beats on Facebook
  • Liking My Heart Beats on Facebook
  • Following My Heart Beats on Instagram
  • Purchasing products
  • Telling your friends about My Heart Beats

We'll even gift you points on your birthday if you tell us when it is.

Signing up for Pulse Points is free and easy. You just log into your My Heart Beats account on the Rewards & Referrals page. Click on any of the activities to do them, and your points will be automatically added. Like magic.

The easiest way to earn points is by telling your friends about My Heart Beats. You can just click on the "Refer A Friend" box halfway down the Pulse Points page, and you can post on Facebook, send a Facebook message, Tweet it (probably use this if you want to pass on a discount to the President) or email your friends. They'll get a link and a coupon code will pop up. They'll save 25% and you'll get 250 points when their first purchase is $25 or more (after the discount from their coupon).

If you choose the email option, here's what it will say:


The people at My Heart Beats think I'm super cool and they gave me a special link to pass on to my friends. I know you're going to love all their stuff too.

here's where the link will go

Just click on the link to their site, and you'll get a coupon code which you can apply towards your first purchase! And when you use your coupon, My Heart Beats will thank me by adding some Pulse Points (their free rewards and referrals program) to my account.

The number of Pulse Points you have will be at the top of the page when you log in. As soon as you have enough points for a reward, you can exchange them for credit for anything you want on the My Heart Beats store.

Celebrate every day,

February 19, 2019 by Kelly Northcott
Valentine and Galentine boxed set of cards

Valentine and Galentine Set of Cards

Remember Valentine celebrations back in elementary school? We covered shoe boxes with construction paper and turn them into mailboxes. A snow day before Valentine's Day was spent sorting through the set of cards we got so that our favorite people would get the cutest ones. If we were really ambitious, we made our own Valentines.

You can relive those days in a more grown-up way with our Box of Love. It has  two different designs of both Valentine and Galentine cards. You get two of each design for a total of eight cards. Which isn't as many as you got in your elementary set, but now you don't have to send one to every classmate. So eight is probably enough.

Each card is blank inside and has a design on the front and a definition of the holiday on the back. They are 4.25" x 5.5" and come with envelopes so that you can mail them to your loves all over the world.

It comes in a handy dandy folder that you can use to store them for next year if you're super selective about your love list. And you'll get a chart to keep track of which cards you sent to each Valentine so that you don't accidentally send anyone the same card in 2020.

The designs are casual enough to send to your best girlfriends, teammates and new relationships, and sophisticated enough to send to the love of your life. They are blank inside and ready for your special sentiment. And at just $2.50/card, they are a bargain.

If you're a leader on a direct sales team, you can send them to your aspiring leaders, superstars, goal crushers, emerging business developers, peers and uplines. Moms can send them to their kids.

They are an excellent way to reconnect with old classmates. You know, the people you made sure got the cutest cards from the Strawberry Shortcake Pack. Who knows, you might even rekindle a best friendship.

Use the Galentine cards for your girlfriends and daughters. Use the Valentine cards for all the men on your list and for the ladies who are more traditional.

Celebrate every day,

January 16, 2019 by Kelly Northcott
Valentine and Galentine Cards

Valentine and Galentine Cards

My Heart Beats just released new Valentine and Galentine cards for you to celebrate the big day with the love of your life, best girlfriends, daughters and teammates. The designs are casual enough to use for a new relationship and sophisticated enough for your 50th Valentine's Day.

We took two of the most popular designs from the Happy Mail Collection and transformed them into Valentines and Galentines cards. The Galentine and Valentine watercolor design is a splash of color with hand-lettering in white. The Galentine and Valentine calligraphy design is a swirly ombre of the classic Valentine colors. The back of each card is a definition of the holiday. 

Valentine's Day - a day to celebrate love of all degrees from slight inkling of affection to deep devotion to incredible passion.

Galentine's Day - a day set aside to celebrate everything about our girlfriends. Best done as a get-together over brunch, but any acknowledgement of your besties' fabulousness is acceptable.

We also added a new card that can be used for either celebration or anytime throughout the year. Hugs & Kisses which is part of the Ampersand Collection. It is done in pink watercolor with Xs and Os filling in the ampersand. It joins Heart & Soul which is perfect for Valentine's Day and for weddings and anniversaries.

And finally, we have our first Valentine card called Sparkle Valentine. We did this one before Galentine's Day was a thing, but it embodies everything about this new holiday. Like all the cards, it is blank inside and has a story on the back. The story was inspired by some of my favorite memories of elementary school. Maybe you can relate:

Tucked away in the attic, she found her Valentine box from 3rd grade. That was the year she went all out on the handmade cards she gave to her classmates. The rule was that every student had to be included, even the ones she didn't think worthy of her precious works of art. But the rule worked in her favor because by the time she finished making all 26 cards, she had perfected her glitter-sprinkling and sequin-gluing which enabled her to present the most special cards to her favorite friends - the ones she would have given Valentines to anyway. And now, decades later, although she no longer made dozens of cards that would be stuffed into paper-covered shoe boxes, she loved that she had friends special enough for sparkly Valentines.

Celebrate every day,

January 16, 2019 by Kelly Northcott
The My Heart Beats Tailgate greeting card is the perfect card to use for an invitation or thank you for a tailgate or football game.

Tailgating is Her Favorite Sport

The My Heart Beats Tailgate greeting card celebrates the best part of football—the tailgater.

The story on the back:
Football is her favorite sport. She loves everything about it - the crisp fall air, the camaraderie of the fans and all the spirit wear. She even knows the player's name whose number is on her jersey. She tries to go to all the home games and has her routine down to a system - starting with getting to the stadium hours in advance so that she can stake out the best parking spot. She tries to out-do herself every weekend with her spread of food, and she can even time when to fire up the grill for the post-game festivities by the sounds coming from the stadium. When someone asked if she had season tickets, she realized that she has been going to the stadium parking lot for years but has yet to watch a game. In retrospect, tailgating is her favorite sport. 

The story behind the story:
My husband graduated in the Class of ’87 from the United States Naval Academy. We met in the summer of 1987 and went to every home Navy football game. Back then you could go in and out of the stadium as much as you wanted to, so we’d buy 2 tickets for our whole group to share and take turns watching the game. But the highlight for me was always the time tailgating in the parking lot.

We continued this tradition of just tailgating when we had kids. We’d pile the kids, activities for them, food and drinks into the car and park in the stadium parking lot for a fun afternoon. Eventually they limited parking to season ticket holders, so we broke down and got those. But before each game, we’d still tailgate.

Now that we live on the West Coast, we gave up our season tickets. We still go back for a game every year.


  1. Invitation to a tailgate party.
  2. Thank you for a tailgate party.
  3. Container for football tickets.
  4. Send to a mom of a football player.
  5. Send to a friend from college or high school.
  6. Send as a congratulations to a newly accepted student of a college with a football program.
  7. Invitation to Superbowl Sunday party.
  8. Thank you to a Superbowl Sunday party.
  9. Thank you to a team mom for all the work she did.
  10. Thank you to a coach.

Celebrate every day,

10 Uses for the My Heart Beats Tailgate greeting card. Use for an invitation, congratulations and thank you for tailgaters and football games.

October 19, 2018 by Kelly Northcott
Advent Calendar Kit: Classic Cocktails

Advent Calendar Kit: Classic Cocktails

My Heart Beats Advent Calendar Kit: Classic Cocktails. Put together an Advent calendar with 25 different cocktail recipes.

My Heart Beats is excited to announce the release of its first Advent Calendar. You will definitely get into the Christmas spirit as you use this Advent Calendar to countdown the days until December 25. 

We had a lot of fun creating this. All the recipes are tried and true. And believe me, we tried some of them over and over again. 

The Advent Calendar Kit: Classic Cocktails contains 25 different cocktail recipes printed on paper coasters. It also contains 25 paper bags and 25 numbered stickers, and it includes a shopping list of the ingredients required to make all of the recipes. 

You can make the calendar as simple or as elaborate as you like. Put a coaster into a bag and seal it with a sticker. Open a bag a day and make the recipe to toast the season. Add a mini liquor bottle into the bag so that you have a start on the ingredients. Or use the shopping list to stock your bar with everything you need so that you're all set.

Keep the coasters for future events or use them as party favors. In fact, you can get a set of the coasters without getting all of the Advent Calendar Kit. The coasters are printed on extra thick card stock.

There are five different gin, vodka, rum, bourbon and tequila recipes. Each drink uses only one liquor. They are simple and classic recipes that anyone can make. You probably have most of the ingredients to finish off the recipes in your pantry, and if not, they are all easy to find.


  • Gin and Tonic
  • Tom Collins
  • London Mule
  • French 75
  • Gimlet


  • Moscow Mule
  • Screwdriver
  • Salty Dog
  • Bay Breeze
  • Bloody Mary


  • Daiquiri
  • Cuba Libre
  • Rum Punch
  • Mojito
  • Caribbean Mule


  • Old Fashioned
  • Hot Toddy
  • Kentucky Mule
  • Mint Julep
  • Whiskey Sour


  • Mexican Mule
  • Skinny Margarita
  • Juan Collins
  • Tequila Sunset
  • Paloma

Celebrate every day,

October 16, 2018 by Kelly Northcott
Exciting things happen outside her comfort zone. What happens when you leave your comfort zone.

What Happens When You Leave Your Comfort Zone

You have to leave your comfort zone to grow. Your comfort zone might be cozy and nice, but eventually it will get stale and boring. This greeting card from My Heart Beats will encourage someone to leave her comfort zone. 

When we lived in a rural area, we had a large backyard. It was bordered by a neighbor, woods and an open field. When we got our Labrador, we needed to figure out how to keep her contained. It would have been very expensive to put up a physical fence, so we went with the invisible fence option.

When the fence was installed, they her collar on her and had her walk across the fencing. She yelped, they put her back in the yard, and she never tried to cross it again. She loved to wander all over the yard and smell stuff. She'd chase a ball as many times as someone would throw it or until it was thrown beyond the fence. When deer strolled through the yard, she would run after them but always stopped short of the property line. 

Out of curiosity, I held her collar and walked across the fence. That system is no joke. I felt like I was going to have a heart attack. If I knew that pain was on the other side of my yard, I wouldn't leave it either.

But what my dog didn't know is that the pain is temporary. It only happened for a moment. The moment she crossed the line. The pain stopped as soon as she turned back OR as soon as she kept going. If she would have moved forward, she would have been able to experience wonderful smells of the open field. She probably would have found delicious treats under the neighbor's swing set. She may have even discovered the river on the other side of the woods and all the wonders that it holds for a Labrador.

The good news for you is that leaving your comfort zone probably won't require a heart-attack-inducing pain. Oh, there will be pain, but you won't die. And the even better news is that every time you leave, your comfort zone gets bigger and bigger and the pain gets smaller and smaller. You might have good stuff  in your backyard, but I promise you that you will discover a whole new world the more you venture out. 

The story on the back of the She is . . . Comfort Zone Card.

What used to feel cozy and familiar now felt stifling and dull. Yet each time she stepped beyond her boundaries, her heart pounded through her chest. At first it was from fear, but the more she ventured out, the more she realized the pounding was actually from the thrill of new adventures. Exciting things happen outside her comfort zone. 

Celebrate every day,

August 18, 2018 by Kelly Northcott
How the She is . . . Collection Launched

How the She is . . . Collection Launched

Even though I had already published over 40 cards, creating the She is . . . Collection was a learning curve. I didn't know about CMYK or bleed or how to package digital files to send to the printer. My printer in Virginia adjusted the files for me. My new printer in California gave me unexpected, but appreciated, lessons on how to do all of that.

The She is . . . cards were designed in a landscape orientation. A year later, as we started approaching stores to carry the line, we learned that stores like portrait orientations because of their display racks. Who knew. So, I redid the whole collection, and that's what we sell individually. 

When I first started writing the stories, I wasn't thinking in terms of a collection. I was just writing about She, the typical direct sales emerging leader. But, I quickly saw how the stories were naturally falling into a collection format which made writing easier. Now I do almost all the cards in a collection format. 

The collection was designed to cover all the direct seller's note-writing reasons without being reason-specific so that anyone can use them for all of life's note-writing moments. Thank yous to customers, guests and hostesses. Welcomes, congratulations, encouragement and celebrations to team members. A leader could buy a pack a month and be able to cover her team for the month, or she could buy a pack for each team member and have cards for a whole year (which is why there are 12 cards in a pack).

So once I had a full collection, I needed something to put them in. A lot of direct sellers work their businesses in the nooks and crannies of their lives, so the container had to be something that is portable and sturdy and protective of the cards. I got out my scrapbooking card stock and started cutting and scoring, and eventually the Handy Dandy Folder was created. 

The new cards still have many of the same elements as the original designs. They have a backstory, a bottom line and a heartbeat. And with the exception of The Happy Mail Collection, I'm still using the formula. Each collection has it's own look in terms of design whether it is the medium (chalk art, watercolor) or the palette. 

We went to Hawaii for a business trip the day after I launched the She is . . . Collection. I wanted to celebrate the launch, but didn't have time to plan anything. For some reason we switched hotel rooms. When the bellman moved us into the new room, the first thing we noticed was a bottle of champagne on ice. I told him we didn't order that, and his response was, "well, it's yours if you want it." I like to think that God sent it to help us celebrate. It was delicious.

Celebrate every day,

July 26, 2018 by Kelly Northcott

The Anatomy of a My Heart Beats Card

When you think back on your life, you remember the every day moments more than you recall the formal celebrations.I bet when you think about your girlfriends from high school, you recall more memories of sleepovers, trips to the mall, hanging around the pool and lunchroom conversations than you do of birthdays and graduation.

The first cards were created as a tool to celebrate every day (which became the tagline). The original cards are 5" x 7" because I wanted the envelopes to be big enough so that 4 x 6 pictures could be included without being cut. Back then film was still dominate. We took our rolls of 24-exposure film to a photo counter at a store, and one hour later, we picket up doubles of every picture so that we could share them. 

Each card has a "backstory". Sometimes it's funny; sometimes it's sweet. It is always about every day things rather than milestones or traditional card-giving moments. Writing the backstories was good training for Twitter. I had to tell a whole story using as few words as possible. No emojis and no abbreviations. 

The hero of every story is She. She has victories and setbacks. She is fun and thoughtful. She is smart and silly. Sometimes she is overwhelmed and sometimes she is underappreciated. She is brave and cautious. She is you and your best friends.

The message on the front of the card is the "bottom line" from the story. It's the last sentence of the backstory.  Sometimes this was the first thing that I wrote, and I'd build a story around it.

The image is a "snapshot" from the story. This was always created after the story was written. I'd draw the people first and then build the scene and objects with the scrapbooking software using shapes.

And the "heartbeat" is the emotion of the card. The heart is from the logo. The name My Heart Beats has two origins. The first is to celebrate that our lives our made up of little moments strung together - heartbeats. The second celebrates the things that makes our hearts beat.

Celebrate every day,

July 25, 2018 by Kelly Northcott

Moving On

In the midst of focusing on this new direct sales business, we sold our house. 

Before we moved across the country, I made a final trip to the outlet mall to buy every note card set they had. Literally, every one. I wasn't taking the chance that I couldn't get note cards in California, and I believed that those cards were magic. I even put a few sets in the car for the trip across country.

At the end of the year, my coaching contract ended, and I went back to working with just my team. The home office decided that it wasn't going to support the field with a dedicated coach, and as you imagine, the rest of the field started to fall apart and eventually the company closed its doors.

Several people left to go to other companies. I went to a jewelry company that told stories with its jewelry and wall art. Within a year, I promoted to leadership and earned the incentive trip. But I was missing the creative aspect of the business. The company was mature enough that it offered lots of training and support. I just needed to guide my team and do individual coaching.

Tucked into storage spaces throughout our new house, packed in the same boxes I used when I transformed the office/studio/warehouse into the princess suite, were My Heart Beats cards. I dug them out, and started opening the boxes. "Hello old friend" was the phrase that kept coming to my mind.

I relaunched the website and started to regroup and rethink. I had about 40 designs to help women celebrate every day, but how would direct sellers use them to grow their businesses? They needed something else. 

I started writing again. Telling stories about She, but putting her into the role of a direct seller. Pushing past fear. Getting out of her head. Pursuing her goals. Being a rock star. It's hard to illustrate those scenes, so I played around with chalkboard lettering. And soon, the first official collection of My Heart Beats was created. She is. . . 

Celebrate every day,


July 24, 2018 by Kelly Northcott

Princesses Don't Sleep in Offices

We were living in Northern Virginia when I started My Heart Beats, and its office, studio and warehouse were all in the same room. It was the bonus room on the 2nd floor of our house. It was convenient and easy until we put the house on the market to prepare for our move to the West Coast. 

We did this in 2012 when the real estate market was at the bottom. There were lots of foreclosures and short sales. On top of that, our house was custom and unique. It was a large house in a rural neighborhood without amenities or an HOA (one of the many reasons we loved it) not far from a gated country club community with all the bells and whistles. Most buyers wanted a more traditional neighborhood. We built the house thinking we'd live in it forever. But eventually our longing to be by the beach and desire for a slower-paced life lead us to the decision to move to Southern California.

So we have a unique house in a tough market, and we discovered quickly that buyers don't have much imagination. They saw an office/studio/warehouse and not what could be a large bedroom or bonus room or playroom. I wanted to move, and I was willing to put My Heart Beats on hold temporarily to achieve that goal. So I packed it all up, found a cute bedroom set on Craig's list and the office/studio/warehouse suddenly became the princess suite. 

A long 12 months later, our house sold along with the princess' furniture.

In the meantime, I unexpectedly came across a small direct sales company with a product that helped people tell stories on their walls. I had been missing the direct sales world, and I signed up in the middle of October. By the end of the year, I earned a spot to attend the leadership conference and was #2 in sales for the year (like I said it small).

Shortly after the leadership conference, the corporate office offered me a contract to train and coach the field. So I had a dual role of being in the field and training the field, including my uplines. I loved it. I got to use my training as a special ed. teacher to work individually with women in group settings. I helped the field become a community and grow. 

I treated the field like they were my personal team. And although everyone had at least one email address that was checked all throughout the day and social media was in full swing, I still wrote handwritten notes to everyone. Once again I wrote notes to customers and to hostesses. I wrote notes to my team, the women I coached and the women I shared the business opportunity with. It was one of my cornerstone business habits. 

Celebrate every day,

July 23, 2018 by Kelly Northcott