Thank you notes don't have to say thank you when you use them in your direct sales business.

Thank You Notes Don't Have to Say "Thank You" on the Front

Did you know that you can make almost any card a thank you card? It doesn't have to have the words, "thank you" on the front. The words on the front of the card don't define what the card is. The words on the inside of the card do.

This isn't to say that the Happy Mail Collections aren't the perfect cards to send. They can be your go-to cards in almost all situations. But sometimes you want to mix it up. Go crazy. Do something radical.

Those are the times when you can send a card from the She is . . . and the She still is . . . Collections. Choose the one that is the right match for the recipient and for the reason for the note. Don't overthink it though. Your message on the inside turns it into a thank you note.

Send She is a Rock Star to the hostess who was super organized. Send She Leaves a Little Sparkle to someone who referred her friend to you. And Exciting Things Happen Outside Her Comfort Zone is a great choice for a thank you after an opportunity call.

The Badass Collection is a great choice to send to someone who is in fact a badass. Thank her for just being a badass or for hosting a party or giving you a gift. You should probably reserve this collection for people you know well unless you are a legit badass. Then you can send them freely.

The message inside the thank you card follows the same 3-sentence outline whether the outside has the words "thank you" on it or not.

  1. Reason for the note.
  2. Something about the gift or act.
  3. Something complimentary about the person.

If you can reference the words from the front of the card or from the story on the back, great. But you don't have to.

An added bonus about sending a card with a different message on the front, is that the recipient is more likely to keep the card. She might even display it on her desk or a bulletin board. And what's inside that card? Your name--available whenever she needs your product or service.

Celebrate every day,

January 25, 2019 by Kelly Northcott
Uplines: Send a Valentine to Your Downline from Her Business

Uplines: Send a Valentine to Your Downline from Her Business

Here's a fun idea for Valentine's Day for your team. Send Valentine cards to your downline, but write it from their businesses. 

If your downline's business was a person, it would probably be one of the people she spends the most time with. It would certainly be someone she has a love-hate relationship with. Let her business remind her of the love side of the relationship.

Write the message as if her business is a person she's dating and match the tone to the level of the relationship. So if it's new, keep it light and airy but hopeful for a future. If the relationship is getting serious (i.e. she is working towards leadership), make the message a little more serious. 

Your message just needs to be three sentences, and the good news is that one of them can be Happy Valentine's Day

Here are prompts to help you for the other two sentences:

  • a compliment 
  • hope or a wish for the future
  • the journey they've taken
  • challenge they've overcome

Examples of what it looks like for a new business relationship:

Happy Valentine's Day! I'm so glad that we found each other, and I hope you're having as much fun getting to know me as I am getting to know you. I can't wait to see where we go together.

So, we've been hanging around each other for a while now, and I'd love it if you'd be my Valentine. I promise to always be there for you, and I'll drop everything whenever you want to spend time with me. 

Examples of messages for an established relationship:

Happy Valentine's Day. I love us. I love how much we've grown together and how you bring out the best in me. I can't wait to walk across stage together.

My Valentine gift to you this year is a promise. I promise that if you spend time with me, I'll do everything I can to take you on the incentive trip. Imagine the fun we'll have there and how much stronger we'll be working towards it.

Your downline will probably figure out that you're the one who wrote it, but it will still be fun for her. And who knows, it might help her fall a little bit more in love with her business.

Let me know if  you need help.

Celebrate every day,

January 18, 2019 by Kelly Northcott
How to Use Valentine Cards in Your Direct Sales Business

How to Use Valentine Cards in Your Direct Sales Business

A Valentine is the perfect card to use in your direct sales business to connect with and to celebrate someone. It can be a teammate, a customer or a peer. When we were kids, we gave Valentines to every kid in the class. We didn't worry that someone might think we're being too pushy. We were just concerned that the cutest ones went to our favorite people.

So think like a 3rd grader. Send a Valentine to everyone. And if your list of "everyone" is too long, prioritize your list and start at the top.

Here's a suggested prioritization: 

  1. Leaders on your team
  2. First line
  3. Aspiring leaders on your team
  4. Team members who are actively working their businesses
  5. All team members
  6. Potential recruits
  7. Past and booked hostesses
  8. Excellent customers

You only need to write 3 sentences. That's not hard especially when one of them can be Happy Valentine's Day.

Here are some prompts for other sentences for your team notes:

  • Compliment on her business
  • Compliment on her personally
  • Hope or wish for her future
  • Congratulations on achievement or overcoming a hurdle

Here is what that could look like:

Happy Valentine's Day! Oh my gosh, I'm so proud of you and how far you've come in your business. Your consistency and perseverance is paying off. This is going to be your best year yet! 

Happy Valentine's Day. I'm so glad that you're part of the team. Your love of the product and willingness to help is a tremendous asset to all of us and to your business.

Happy Valentine's Day! You put your heart and soul into your business, and I know your team and customers are very blessed to have you. You are an inspiration.

Prompts for sending cards to your customers could include:

  • Thanking her for her support
  • Complement 

Here is an example of a note to a customer:

Happy Valentine's Day! Thank you for supporting my business and for being a joy to work with. You are one of the reasons I love my job so much.

Here is the important thing to remember when you're sending a business Valentine--you can't ask for anything in return. You're just wishing her a happy Valentine's Day. You aren't asking her to sell more or to come to a training. You aren't asking her to buy anything, host anything or join your team. You are just letting her know you appreciate her. It's a note to connect and to celebrate. 

Contact me if you need help with what to say in your Valentines.

Celebrate every day,

January 17, 2019 by Kelly Northcott
What to Write When You Send a Galentine to Celebrate Your Girlfriends

What to Write When You Send a Galentine to Celebrate Your Girlfriends

Galentine's Day is a real thing. It's a fun holiday where you celebrate your favorite girlfriends. Ideally you'll get together with them for brunch like Leslie Knope, the founder of Galentine's Day, suggests. But if you can't do that, celebrate them by sending them a card.

Here are some ideas of what to say in the card.

  • Things you love about her.
  • A compliment.
  • A favorite memory of her.
  • An inside joke.
  • An invitation.
  • A thank you.
  • A wish for her.

Three sentences is enough.The whole message can focus on one of the above prompts, or you can use three of the prompts and write a sentence about each. 

Here are some examples of what this looks like (and these may or may not have been taken directly from Galentines I sent).

Happy Galentine's Day! I'm excited for your new role as Nana. If I got to pick a grandmother, I'd want one as cool as you. 

I'm so lucky to have you as a Galentine. No one tells a story like you do, and your chocolate cake is to die for. I hope we can have a proper Galentine celebration soon.

Happy Galentine's Day! I'm so proud of you. You're handling your new life with a confident and adventurous heart. I'm excited to see what this year hold for you.

I'm so honored to have you as a Galentine. When I think of who are my funniest friends, you're on the top of the list. And when I think of who are my wisest friends, you're on the top of that list. You're also on the top of the weirdest friends, but that could possibly be a result of the unusual combination of being on the other two lists.

Happy Galentine's Day. Remember that picnic we had at the lake in high school when we laughed so much we peed in our pants? We should do that again soon.

Happy Galentine's Day! I can't believe we've been friends for over 30 years.Thanks for all the late phone calls, free babysitting and lunch dates. Thanks for all the other stuff that I can't write so that we both have plausible deniability. Looking forward to 30 more years of shenanigans. 

Happy Galentine's Day! Our friendship is the best thing about working at ABC. You are better than caffeine, break room snacks and Secret Santa. Don't ever quit, but if you do, take me with you.

Those should give you a good starting point about what to say in your cards to your Galentines this year. And the best part about Galentines is that it is sort of a made up holiday which means you can celebrate it any time of the year. So if you're super wrapped up in your Valentine plans, know that it is perfectly acceptable to send a Galentine this summer.

And as always, contact me if you need help.

Celebrate every day,

January 17, 2019 by Kelly Northcott
The Perfect Sentiment in a Valentine's Card for Everyone from a First Date to a Spouse

The Perfect Sentiment in a Valentine's Card for Everyone from a First Date to a Spouse

My Heart Beats Valentine and Galentine cards save you time and money. When you buy a Valentine card at the store, it usually has a sentiment in the inside. You might have to read racks of cards to find the one that expresses the message you want to convey in a tone that matches the relationship you have with the recipient. But when you send a My Heart Beats card, you just have to pick the design, and you get to write the perfect sentiment in the card. 

So what do you write in a Valentine card? I'm a big believer in the 3-sentence note because it works for just about every card-writing occasion.

Here is an outline you can adapt for all of your Valentines.

Sentence 1: Reason for the note.
Sentence 2: Something personal about the recipient.
Sentence 3: Something about your relationship.

Here are examples of what it looks like in action:

To your spouse:
Happy Valentine's Day. I love everything about you, but I especially love your sense of humor, your kindness and your mad handyman skills. Every year I feel closer to you, and I look forward to many more Valentine celebrations with you.

Sign it however you want. 

To a partner in a semi-serious relationship that you haven't used the L-word with:
So . . . I was wondering, if you'd be my Valentine. You are fearless and fun, and sometimes a little bit crazy, but I wouldn't have it any other way. I can't wait for our next adventure.

Alternative signature options if you're still not ready to use the L-word include: XOXO (or just one XO), Your Valentine, Fondly, SWAK. 

For a new relationship:
Happy Valentine's Day! I'm so glad that Susie introduced us because it's been really fun hanging out with you. Cheers to more fun to come.

Signature options are and of the above or just your first initial. It's intimate and mysterious.

You can make the card light and airy or deep and serious. You don't have to leave it at 3-sentences. You can certainly go into more detail on the person's personality or your relationship. I probably wouldn't do much more in the the 3rd example if you want the relationship to progress.

Top 3 - 10 List
Or you can abandon the 3-sentence structure and do a top 3-10 list of why you want the person to be your Valentine. If you make it humorous, you can slip in some mushy stuff without making it weird. That might look like this:

Top 5 Reasons I Want You To Be My Valentine:
1. You make me laugh until I pee (this is also doubling as a true confession card).
2. You know some of my deepest secrets and still want to hang out with me.
3. You drive a cool car, and there is no one else I'd want to spend hours with in a confined space.
4. You like, or at least will eat, my cooking.
5. You bring out the best in me.

Whatever you write, remember that it will be read over and over again. No pressure. Contact me if you need help.

Celebrate every day,

January 16, 2019 by Kelly Northcott
How to Write the Perfect Thank You Note to Every Kind of Hostess

How to Write the Perfect Thank You Note to Every Kind of Hostess

Every hostess should get a handwritten thank you note from you (see this blog post if you're not a believer). Writing thank you notes to your dream hostesses is easy, but what about the ones who didn't do anything you suggested, had terrible attendance and/or had low sales? Yep, they should still get a note.

Here is a basic outline for sending a 3-sentence note to a hostess:

  1. Reason for the note.
  2. Something about the party.
  3. Something complimentary about the hostess.

Notice there is not a sentence about buying anything, joining your team, referring anyone to you or hosting again. This is just a thank you note. You can send her a second note or have a follow-up conversation with her about any of those other topics. Thank you notes, like apologies, should stand alone.

Ideal Hostess

Thank you for hosting a party. I had a wonderful time and enjoyed meeting your friends. You made everyone feel at home, and your chocolate cake was to die for.

You're going to be tempted to add more to the ideal hostess' note because you'll want her to book again or possibly join your team, but don't. Send her another note or invite her to coffee or an opportunity meeting.

Virtual Hostess

Thank you for hosting a party. Your friends were so fun, and I love how everyone jumped in and posted. It's such a pleasure to work with someone as organized and excited as you.

The thank you note might be the only tangible connection you have with the virtual hostess. It's easy to loose someone on the internet. A handwritten note means even more when there is no face-to-face connection.

Hostess with Low Attendance

Thank you for hosting a party. I enjoyed getting to know you better and spend time with your friends. I appreciate the opportunity to give personal service and go into detail about the products. 

Serve whoever comes to the party. If there is low attendance, be thankful that there is even a party. You have the opportunity to dive deeper into the products and offer very personal service. Your per person sales might be higher in these cases. The hostess might be embarrassed at the turnout, but if you make her feel okay about it, she is more likely to host again than if she thinks you're upset with her.

Hostess with Low Sales

Thank you for hosting a party. I hope you and your friends had a good time. I look forward to the opportunity to answer their questions when I follow up with them.

If sales are low, it could be that the hostess told everyone to just come and not buy anything. Or maybe the guests are thinkers, and they need time to absorb the information and decide what to buy. Or you might have had an off night. But whether the reason, you had an opportunity to practice, and you should be thankful for that.

Hostess Who Was a Disaster

Thank you for hosting a party. I appreciate the opportunity to share the products, and I hope you had a good time.

You might want to really say "thanks for the story to tell my downline," and you can say that to yourself. Some people aren't coachable. Some people are just pains. If you haven't had a disaster hostess, you haven't done enough parties. Thank her and move on.

Celebrate every day,

January 04, 2019 by Kelly Northcott
Thank you notes to people who helped you with your business.

How to Thank People Who Helped Your Business

Being grateful is important. Everything starts with gratitude. I've read from several sources that if you practice gratitude daily, you become measurably happier. You can do this by simply recording five things that you're grateful for every day. 

You can do this in a gratitude journal or in your planner. My family has a text thread that we use so that we can share it with each other.

If people are on your gratitude list, you can take it a step further and let them know by sending them a note. Make a list of everyone who helped you with your business last year. The list could include:

  • hostesses
  • good customers
  • customers who referred people to you
  • team members
  • peers (sidelines, pacing partners, small group challenge members)
  • mentors, trainers and uplines
  • people outside the industry with whom you networked
  • anyone who went out of her way for you
  • everyone who cheers you on

Write the note without expecting anything in return. When you thank your hostesses, don't ask them to host again. When you thank your team members, don't ask them to do more than they did or even repeat what they did. The notes aren't about the future, and they aren't about you. They are simply expressing gratitude.

A simple 3-sentence thank you note is perfect:

  1. Reason for the note
  2. Something about the gift/act/reason
  3. Something complimentary about the person

Here are some examples of what this looks like:

To the hostess:

Thank you for hosting a party in 2018. I appreciate your introducing me to your friends so that they could learn about ________. You are so organized and made it super easy for me to do my job.

To customers:

Thank you for supporting me and my business in 2018. I love how enthusiastic you are about __________ and that you are such an avid user of it. Serving you has been a joy.

To team members:

Thank you for being a part of our team. I love how you stepped out of your comfort zone and your willing spirit. You make being a leader easy.

To mentors:

Thank you for all the help you gave me last year. I appreciate your sharing your wisdom with me, and my business is better because of it. You inspire me to dream bigger.

Make a list of the people who helped your business, and then prioritize the list. Start at the top and work your way down. Do a little here and there when you're waiting in the carpool line or at the doctor's office. Write one or two notes first thing in the morning to get your day started with a wonderful tone. Or block out a couple of chunks of time and write until your run out of time.

Imagine how the recipients will feel when they get a note for just being them. And although the notes aren't about you, I bet you'll love your business a little bit more after each one.

And if you need help, contact me. 

Celebrate every day,

January 02, 2019 by Kelly Northcott
She is a rock star. How do you know who is a rock star on your direct sales team?

How Do You Know Who is a Rock Star on Your Direct Sales Team?

Who doesn't want to be a Rock Star? Even if you don't want to be one in the literal sense, I bet you wouldn't be offended if someone called you one. Rock Star. The words even sound strong, bold and commanding.

No one can self-declare the title Rock Star. The title, literal or figurative, is earned. Doctors earn their titles by taking a lot of classes, but there isn't a course series for rock stars. Queens are born or married into their titles, but spouses of rock stars still have to earn theirs in their own right.

Rock Stars act like rock stars before they become rock stars. They work hard at being proficient in their craft. They push the boundaries of their field by learning and taking chances. They lead others and mentor and teach. They are confident and give themselves the gift of taking chances. They have great passion for what they do.

Who are the Rock Stars on your team? Who is showing up to learn? Who is working boldly towards goals and taking chances while she is learning? Who is mentoring others? Who has a passion for the product, the mission and/or the opportunity?

You get to pronounce these teammates Rock Stars. You don't have to have a special ceremony to do it. You just have to recognize what they've grown into. "Hey Rock Star!" is how you can answer the phone the next time one calls. "You got this Rock Star" is how you can send her off on to her next challenge.

And of course, you can send her this card. In it write something like this:

You are a rock star! You've taken chances, accepted challenges and grown. I love seeing you shine in the spotlight!
Cheering for you

Let her know that she is a rock star.

Although she looks fabulous in a crown, being a queen doesn't quite suit her. It's hard to believe that goddesses have a much fun as she does. She works too hard to be considered a diva. That leaves only one title worthy of her passion and boldness. She is a rock star. (The back of Rock Star from the She is Collection.)

Celebrate every day,

December 20, 2018 by Kelly Northcott
She is Fearless. Five ways to help someone overcome fear and take more risks

Five Ways to Help Someone Overcome Fear and Take More Risks

If you are a leader or a coach, you know that the level of fear someone has is inversely related to the level of risk she is willing to take. Decrease her fear factor, and she'll increase her risk-taking. Here are things you can do to help someone overcome fear and take more risks:

1. Show her that you believe in her (or at least believe that she won't die).  
You don't have to tell her which one you believe in. Tell her she can do it. If she is afraid to invite someone to join her team, remind of the reasons why someone would want to join her team or point out that you invited her and you're still alive to talk about.

2. Empower her.
"Knowledge is power" might be a cliché , but it is true. No one wants to do something for the first time blindly. But if she knows what to expect, how it works and how it usually ends up, she'll have a little more confidence. Give her a formula for what to say. Role play with her. Teach her to overcome the obstacles she might face.

3. Take baby steps.
If she's afraid to recruit, break down the recruiting process into baby steps. Go over her list of potential recruits with her. Talk about how each one would benefit from being on her team. Give her the words to say to invite someone to an opportunity event. Give her an outline to do an opportunity coffee chat. Share your training guide with her. As she completes each step, she'll gain confidence and be ready for the next one.

4. Lead her.
Your shadow can be a safe place to learn. Take her with you to an opportunity chat, and afterwards point out the key things you said and how you overcame objections. 

5. Celebrate her journey. 
Acknowledge each risk she takes. Picking up the phone might be no big deal to you, but she might find it easier to do practically anything else. So when she makes the first phone call, celebrate it. When she does it again, celebrate it. Celebrate it until she does it fearlessly. And then celebrate the next thing that she does.

Eventually she'll realize that she is fearless.

She eats raw cookie dough by the bowlful and then immediately goes swimming. She's logged at least a quarter mile running with scissors, and she drinks regularly from a hose. Once she walked into a brand new hair salon and told the stylist to do whatever he wanted. She is fearless. (The story on the back of the greeting card Fearless from the She is . . . Collection.)

Celebrate every day,

December 20, 2018 by Kelly Northcott