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How to Use Valentine Cards in Your Direct Sales Business

A Valentine is the perfect card to use in your direct sales business to connect with and to celebrate someone. It can be a teammate, a customer or a peer. When we were kids, we gave Valentines to every kid in the class. We didn't worry that someone might think we're being too pushy. We were just concerned that the cutest ones went to our favorite people.

So think like a 3rd grader. Send a Valentine to everyone. And if your list of "everyone" is too long, prioritize your list and start at the top.

Here's a suggested prioritization: 

  1. Leaders on your team
  2. First line
  3. Aspiring leaders on your team
  4. Team members who are actively working their businesses
  5. All team members
  6. Potential recruits
  7. Past and booked hostesses
  8. Excellent customers

You only need to write 3 sentences. That's not hard especially when one of them can be Happy Valentine's Day.

Here are some prompts for other sentences for your team notes:

  • Compliment on her business
  • Compliment on her personally
  • Hope or wish for her future
  • Congratulations on achievement or overcoming a hurdle

Here is what that could look like:

Happy Valentine's Day! Oh my gosh, I'm so proud of you and how far you've come in your business. Your consistency and perseverance is paying off. This is going to be your best year yet! 

Happy Valentine's Day. I'm so glad that you're part of the team. Your love of the product and willingness to help is a tremendous asset to all of us and to your business.

Happy Valentine's Day! You put your heart and soul into your business, and I know your team and customers are very blessed to have you. You are an inspiration.

Prompts for sending cards to your customers could include:

  • Thanking her for her support
  • Complement 

Here is an example of a note to a customer:

Happy Valentine's Day! Thank you for supporting my business and for being a joy to work with. You are one of the reasons I love my job so much.

Here is the important thing to remember when you're sending a business Valentine--you can't ask for anything in return. You're just wishing her a happy Valentine's Day. You aren't asking her to sell more or to come to a training. You aren't asking her to buy anything, host anything or join your team. You are just letting her know you appreciate her. It's a note to connect and to celebrate. 

Contact me if you need help with what to say in your Valentines.

Celebrate every day,
Kelly

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