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What if you were made for more? Set goals in your direct sales business.

Giveaway Day 12 of 14 Days of Loving Your Business.

Roses are red.
Violets are blue.
I've got big plans
For me and you.

You're a business woman. Successful business women set goals for their business. Setting goals declares your intentions to the universe and helps you prioritize what your activities.

Most people know about S.M.A.R.T. goals (Specific, Measurable, Achievable, Relevant, Time-bound), and setting a goal up that way is important. But there are two other key elements to achieving goals.

The first is the why. You have to know why you want to achieve it, and the why has to be big enough to make you keep going when it gets hard. The why anchors and fuels the goal. Saying you want to earn $30,000 this year checks all the boxes of a S.M.A.R.T. goal, but it doesn't address the why. The why could be what you'll do with the money or it could be about what earning that money represents. You have to come up with a why when you set your goal and focus on the why to reach it.

The other key is to break your goal down into activities and measure those. You have to know what activities it is going to take to get you to $30,000. Maybe you decide that $10,000 of it has to come from sales at parties. If you make an average of $300 a party, you'll need to do 33 parties this year. So one goal can be to do 3 parties a month. 

You can break that party number down to the activities it takes to get the parties. If you've found that half of the people you individually and personally invite to host a party say yes, then you need to ask at least 66 people to host a party which means you need to have one or two conversations a week about hosting a party. 

Go through your goals that you've set and come up with the why and the activities needed to achieve them. If you can't come up with a big enough why, don't worry about the activities. It's better to focus on a few strong whys than it is to have a long list of meaningless targets.

Celebrate every day,
Kelly

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